General Information
Business Idea: a women's group of artisans with the idea
of sharing their heritage through marketing and selling
their products in larger markets.
Communtiy Name: Pueblo Nuevo
Community Members Involved: Jasmila Bacorizo,
Araceliz Cabezon, Eneida Opua, Nubia Caraquito, Irsalia
Bacoricio
Date Established: 2013
Business Description
Groups of female artisans are common in indigenous communities but vary in number of members and levels within the organization. This particular group of artisans dedicates their time to crafting products of the indigenous Wounaan tradition. In the words of Jasmila, "All our lives, between other activities, we have dedicated ourselves to artisanry; but we, as mothers of families, are always thinking about the future of our children--for this, we decided to form this small group of artisans to carry out these activities that sustain our homes and raise funds to save and pay for university education for our children."
Current Status:
Business Information:
• They dedicate their time to weaving baskets, crafting chaquiras, platters, masks, and other objects
from the indigenous Wounaan tradition. They also host barbeques for the community in order to gain
small capital amounts.
• The women have been working together for one year.
• This group of artisans has a savings account in the savings bank of Santa Fe where they have
between $300 and $400 in savings.
Business Opportunity:
• Jasmila is the treasurer of the caja rural in Pueblo Nuevo, and the other women are members of the
caja rural as well.
• The group is close-knit and passionate about what they do.
• They are looking to increase their profits and are open to new ideas.
Business Obstacles:
• Education levels are unknown.
• Barriers to market entry.
• There are many unknowns about the business challenges that should be investigated.
Your Task
• Learn more about the women's goals for their group and possibly create a basic strategic plan. Make
sure to leave them with next steps about how to tackle some of the topics that were not covered.
• The women expressed interest in learning about a few different topics: money management, how to
invest to increase funds (ideas for new projects/activities), and generating ideas for a name, logo,
mission, and vision for the group.
• Based on your recommendations, update/supplement this business profile.
Brigade Log
| Business Brigades Chapter |
Date | Volunteers |
| Texas A&M | August 2014 | 6 |
| University of Southern California | January 2015 | 5 |
| University of Illinois-Urbana Champaign | March 2015 | 4 |
| UT Austin | May 2015 | - |
Visit Other Programs in Pueblo Nuevo
Global Brigades strives to implement a model of Holistic Development in communities through a system of health, economic, and education initiatives in order to strategically meet a community's development goals. Learn more about the other programs being implemented in Pueblo Nuevo:
Dental 
Environmental 
Human Rights 
Medical 
Microfinance
Public Health